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The purpose of this article is to highlight problems with a range of semantic psycholinguistic variables (concreteness, imageability, individual modality norms, and emotional valence) and to provide a way of avoiding these problems. Focusing on concreteness, I show that for a large class of words in the Brysbaert, Warriner, and Kuperman (Behavior Research Methods 46: 904–911, 2013) concreteness norms,...