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Von 1999 bis 2005 warb die International Watch Company (IWC) für Luxusuhren mit einer aufsehenerregenden Kampagne, die ein augenzwinkerndes »nur für Männer«-Image transportierte. Dieser Beitrag beschäftigt sich auf einer Makroebene damit, wie Gender von der IWC über formal-inhaltliche Serialisierungsverfahren thematisiert wird. Gezeigt wird unter anderem, wie die Kampagne sich in ihrem Image selbst...
An enriched corpus annotation lies at the core of this paper. We will argue for an annotation that builds upon the tagging of moves and is thus meant as addendum to existing annotations. To this end, we will propose some way of marking up the fulfilment and violation of constraints by an xml-annotation which thereby allows to predict where rhetorical relations might occur: only if all constraints...
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