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In Deutschland nutzt etwa jeder Dritte so genannte Fitness-Tracker – Tendenz steigend. In dieser Situation besteht die Herausforderung darin, angemessen über die Verarbeitung personenbezogener Daten zu informieren. Das wirft neue Fragen der Regulierung von Verantwortlichkeiten sowie der Vermittlung individueller Kompetenzen auf.