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Using semiotic and historical methods, the article recovers the ancient Russian concept of ‘state’, which appeared and gained a foothold in the Russian social and cultural space in the fourteen and fifteenth centuries. In the authors’ opinions, this content has determined the basic features for understanding the State in modern post-Soviet Russian society to date. Accordingly, it is important to reassemble...
Advertising studies allow us not only to differentiate successful from unsuccessful marketing activities, but establish the fact as well that advertising reveals specific cultural norms that somehow differ depending on global regions. Advertising studies feature a clearly pronounced interdisciplinary nature and allow us to better understand what cultural basis specific advertising texts are made on...
The article discusses the postcolonial (i.e. post‐Soviet) transformations that have occurred among Central Siberia's indigenous groups. Ethnic identification processes among the Central Siberian Evenks, in particular, were on the rise during the Soviet period. The ethnic communities of Evenkia are now undergoing active stratification, with the emergence of a political elite known as “professional...
The content-analysis of the Russian federal and regional basic legislation on the cultural policy has indicated a need in a deep revision of all existing regulatory legal acts, which support the state cultural policy implementation towards building a universal terminology and vesting the functions on the cultural policy implementation in the government as opposed to the statement of the departmental...
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