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The media as a social actor emits discourses that reflect in the institutional context, influencing the process of institutionalization of existing practices. One view about the media in organizational studies is that it is a mechanism of organizational complexity reduction, and in this way, it is the focus of the managers' attention to certain aspects of the environment, which has implications for...
The paper examined the conditions that allow alternative logics a long standing coexistence, when no one logic predominates in the supplementary health field in Brazil. It contributes to the literature bringing the analysis of the coexistence over several decades of the following competitive logics - professional, public, market, regulatory, and social protection logic, in an institutional order level,...
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