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This paper reviews the current status of the Motivating Operation Concept (MOC), followed by a critical response to Whelan and D. Barnes-Holmes (2010), who argued against the MOC and proposed an alternative analysis of motivation, the Consequence-Valuing Operation (CVO). In this paper, we: (a) review the MOC and discuss its conceptual and empirical status, (b) clarify certain aspects of the MOC, (c)...
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