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ERGONIMIA KOMERCYJNA W PRAKTYCE Streszczenie Jednym z elementów tworzących wizerunek podmiotu gospodarczego jest jego nazwa. Grupę obejmującą nazwy organizacji nastawionych na osiąganie zysku można nazwać ergonimami ko-mercyjnymi. W niniejszym artykule zostały wyróżnione najbardziej charakterystyczne modele nazewnicze, związane z tworzeniem pozytywnego wizerunku „organizacji biznesowych”. Są to m...
The proper names of companies and institutions, or commercial ergonyms, are an interesting and little studied field of scholarly analysis. The names designating companies that deal with the production, installation, and sale of various kinds of security and alarm systems were subjected to formal analysis in this article; also studied was the question of the function of commercial ergonyms. The fundamental...
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