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In this paper we propose a methodology for extracting complex sales expert rules by analyzing the data from the past lost/won deals stored in Customer Relationship Management Systems.
Customer Relationship Management (CRM) becamethe best practice for any business that wishes to create, develop and enhance the customer value and implicitly thebusiness shareholders value. Businesses became more aware that in the long term beyondthe first sale customer retention is of crucial importance. However, in most cases, the first sale creates the first impressionof the business. Being able...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.