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In recent years, researchers have focused on innovations launched from emerging countries. Although several cases of innovative products developed in emerging countries have been reported, there are few studies investigating differences in the idea generating process in emerging and developed countries. The main purpose of this study is to investigate those differences by adopting an exploratory approach...
Although it has been said that conceiving potential needs and customers is important for realizing innovations, companies have had difficulty in getting through new product development (NPD) looking toward the prospective demand because of high risk. Former studies have shown that there are differences of NPD strategies employed by companies depending on whether one aims NPD for potential needs or...
In recent years, researchers have been focusing on innovations launched from emerging countries. Former studies have shown that these innovations rooted deeply in not only particular emerging countries markets' needs but also their unique spirits. In order to reveal the differences and investigating the reasons of the “unique” spirits, a comparative experiment has been conducted between Thai and Japanese...
In recent years, international enterprises in developed countries have tended to develop goods on the spot for emerging markets in emerging countries. This has been done in an effort to find cheaper manufacturing routes. However, a recent study on reverse innovation has shown a completely new type of dramatic innovation produced in developing countries `reversed' to advanced developed markets. The...
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