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The robust telecommunications infrastructure developed in Ecuador since 2011 allows greater access to the Internet. In this stage the television stations show interest in exploring digital media and new business models. An example of this is the transit of the television signal open to YouTube. The objectives of this research are to determine the emission trends and consumption on YouTube of the television...
The rise of social media represents substantial changes in the configuration of television content in Ecuador. In this scenario concerns arise: How social networks are integrated in different types of content? Is the impact achieved at the hearing is similar in television and social media? The investigation seeks to establish through a quantitative methodology, trends in social media in relation to...
The Organic Law of Communication of Ecuador defines social communication as a public service, this concept generates positions contrary to its definition and the relationship with the rights of citizens. The objectives of the research are to analyze the impact of the concept in the Ecuadorian news media; determine the arguments of the communication as a public service; and evaluate the decisions of...
The research is focused on the management of social networks in television news programs of Ecuador. The methodology is qualitative and quantitative profiles through analysis and surveys regarding the use of social networks news programs presenters and news directors of the Ecuavisa, Teleamazonas and Ecuador TV stations were surveyed; from the low impact of national television presenters social networks...
The training content, educational, and cultural are of minimal presence in the broadcast television in Ecuador. The Organic Law of Communication and the presence of social networks that have led to the participation of the target audiences through the so-called "cultural convergence" can have an impact on changing this reality. The research analyzes the social networks Facebook and Twitter...
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