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Research in the area of the early-stage of innovation concentrates on non-linear innovation environments constituted by the nature of the “fuzzy front end” of innovations in which there are no well-defined problems or goals at that point in time (cf. Simon 1973/ Bayazin 2004).
Within this paper the authors introduce the alteration from product oriented market offers towards a solution for customer demands oriented economy. The change in customer demands is answered by the concept of Extended Products (EP). EP are integrated offers of a physical product extended by services during the whole life cycle to provide customer oriented solutions. This new view of offering requires...
“Innovation is making money out of research” [Eriksson, 2006] initiated by a technology push or a market requirement (market pull) [Blättel-Mink, 2006]. Based on the push or pull an idea is needed either to meet the market requirements or to translate a technology into a potential product, service or process. In reference to innovation processes this early-phase is represented as a black box. The...
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