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Customer targeting for mobile advertisements is a high end exercise in big data. The universe of users is on the order of 300M while active advertising campaigns are typically several hundred in number. Matching users with the campaigns they are most likely to engage with in extreme real-time environments requires adaptive model management, advanced parallel processing hardware and software, and the...
Mobile marketing campaigns are now largely deployed through the intermediaries of demand side platforms (DSPs) who provide a performance-intensive real-time bidding (RTB) version of predictive analytics as a service. Performance thresholds are roughly 100ms for DSPs to decide whether and how much to bid for a potential client to receive a particular advertisement via their mobile device. This decision...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.