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Consumers' online shopping behaviors are mostly determined by their intentions. Thus, the knowledge of consumer intention can help online marketers to enhance sales conversion rate and reduce ineffective marketing communications. Current personalization and recommendation techniques do not pay enough attention to various consumer intentions. The taxonomy of online shopping intention and the method...
Contextual factors are considered an important mediator for improving recommender system performance. In the e-commerce sector, such contextual factors as users' real-time state of mind and budget play a critical role in consumers' decision-making processes. Using a context-aware approach, the authors' recommendation model can identify users' state of mind and budget based on clickstream data. They've...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.