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Persona, an archetypical user, is increasingly becoming a popular tool for Software Engineers to design and communicate with stakeholders. A persona is a representative of a class of end users of a product or service. However, the majority of personas presented in the literature do not take into consideration that the personality of users affects the way they interact with a product or service. This...
User-Centred Design (UCD) methodologies have been increasingly used during the past decade to develop software applications and products that are tailored to the needs of individuals and allow for human computer interactions on emotional and psychological levels. UCD designers and developers need to have special abilities and training to design products that meet the demands of users. This paper presents...
Conceptual design is an important skill in Software Engineering. Teaching conceptual design that can deliver a useful product is challenging, particularly when access to real users is limited. This study explores the effects of the use of Holistic Personas (i.e. a persona enriched with personality traits) on students' performance in creating conceptual designs. Our results indicate that the students...
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