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In the service sector, digital platforms now enable service providers to reach customers through an online marketplace and use the value‐adding complementary services offered. However, despite the widespread prevalence of digital platforms, there has been little research on the market reach and financial performance captured by service providers. We explored these service provider‐specific outcomes...
Multi-sided markets mediated with digital platforms are taking over many sectors of the economy and society. In the healthcare sector, Apple Healthkit and Google Fit are emerging digital platforms for managing fitness data and developing a connected market. Technology firms should consider platform complementor roles as alternatives to so-called traditional means of entering markets. As complementors,...
Platform research has expanded from management of technology domains towards the service of a business. Any kind of venue -- physical or virtual - enabling a one-sided, two-sided or multi-sided market can be thought of as a platform. Digital platforms compete against each other and some become successful while others fade away. Platform cannot be managed in a goal-oriented fashion because the number...
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