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The study investigates the impact of greenwash on green brand equity and discusses the mediation roles of green brand image and green satisfaction. The research object of this study focuses on Taiwanese consumers that have the experience to purchase information and electronics products in Taiwan. The results demonstrate that greenwash negatively influences green brand equity. In addition, this research...
This study compared the business strategies of the TFT-LCD companies in Japan, Taiwan, and South Korea and found that the Japanese companies emphasized PDP technology and are trying to develop a substitute for TFT-LCD technology. In addition, the value added activities of Japan's TFT-LCD companies focused on developing the brands and the R&D activities of key TFT-LCD technologies and on shifting...
This study utilizes artificial neural network (ANN) to explore the nonlinear influences of number of inventors, average age of patents, and age of patenting activities on patent citations and corporate performance in the US pharmaceutical industry. The results show that number of inventors, average age of patents, and age of patenting activities of the US pharmaceutical companies have the nonlinearly...
For protecting the earth, several regulations have been implemented expecting practitioners to play a responsible and active role. The high-tech industries in Taiwan, as major manufacturers in the world, are advised to alleviate the burden to the earth by integrating green concepts into different operations. Collaboration capacity is considered imperative for pursuing excellence. Taking notebook computer...
Intangible assets are more difficult to imitate than tangible assets, so competitive advantages are less obtained from the allocation of tangible assets, and more from intangible assets according to resource-based view (RBV). Patents, one of intangible assets, are important for corporate performance. This study explores the influences of the three aspects of patent profile — R&D capability, the...
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