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Many new online business models have emerged in recent years. In China, online group buying (OGB) is widely used as an effective marketing method. This paper provides a research model to examine the technology acceptance factors, social and psychological factors on Chinese customer's purchase intention towards online group buying. Questionnaire survey and statistical analysis method are used in this...
This paper focuses on Small and Medium Enterprises (SMEs) adoption decision of B2B e-marketplace in China. The purpose is to identify the factors driving or hindering SMEs to adopt B2B e-marketplace. First, based on Rogers's innovation diffusion theory (IDT), eReadiness Model and TOE (technology-organization-environment) framework, theoretical model is formulated and ten key factors are identified...
This paper examines the key environment factors affecting B2B e-marketplace adoption in China. First, we classify adoption process into two stages: pre-adoption stage and post-adoption stage. Then, refer to e-readiness research and particular environment characteristic in China, three environment factors are identified and 6 hypotheses are formulated, which are tested by relative data collected from...
Based on innovation diffusion theory and network externalities, this paper explores the key factors affecting B2B e-marketplace adoption in China. First, we classify adoption process into two stages: pre-adoption stage and post-adoption stage. Then, based on relative theory, 4 factors are identified and 8 hypotheses are formulated, which are tested by the data collected from 379 Chinese enterprises...
Financial crisis in 2008 brought a heavy blow to the global economy. How to resist this crisis and improve economy growth was an important question faced by the government of many countries. This paper focuses on the influence of public investment, private investment on economic growth. First, according to Ak model, the mathematic model is built to analyze the dynamic relationship between public capital...
This paper examines post-adoption behavior (continue to use or not) within the context of B2B e-marketplace in China. first, based on innovation diffusion theory and relative research, ten key factors effecting organizations to continue to use B2B e-marketplace are identified, the theoretic model is built based on TOE framework and 10 hypotheses are formulated. Then, the model and ten hypothesis are...
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