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This research seeks to examine the factors affecting the success of e-commerce marketing and how they relate to the success of e-commerce marketing in any given firm. It therefore gives a deeper insight to factors such as, total revenue, number of items sold, percent of returning visitors, new account sign up, and customer life value. All measures were based on items in existing instruments and literature...
A number of security issues arise from the development of the electronic commerce sector (ecommerce). The absence of ample security can lead to the spread of malicious agents over the internet without any form of restraint. Business activities can end up becoming chaotic if the internet is invaded by such malicious hosts. Consequently, e-commerce aims to come up and institute a safe and efficient...
This research looks into the factors affecting the tracking strategies of e-commerce websites. Each of these factors is analyzed into a deeper view with every factor being sought to reveal its relevance to the topic of study. The factors that have been taken into consideration as having affected the tracking strategies of e-commerce websites include: conversion rate, cost per visitor, order conversion...
This paper seeks to examine the factors affecting e-commerce website visibility and how each factor contributes to the ranking of an e-commerce website. It therefore gives a deeper insight to factors such as, page views, ranking of specific words, traffic sources and search engine referrals. The paper further looks at what other authors have said about these website visibility strategies and how they...
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