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This paper proposed a research model to investigate the factors that drive users to participate in interest communities. The model takes a socio-psychological perspective of flow theory, social presence theory, social cognitive theory and organizational commitment. An online survey was conducted and data was analyzed using structural equation modeling (SEM). The results showed that cognitive absorption,...
To fully tap the potential of digital content industry, we should upgrade digital content industrial chain to a value profit chain which could generate continuous revenue with the support of information technology. in this paper, we develop an application model based on an advanced data processing technique: association analysis in the field of digital content industry. This model is user-centric,...
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