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With the development of retailer power, the effect of retailer on channel pricing strategy becomes stronger and stronger. the paper studies the problem of channel pricing strategy in the channel with single manufacturer and double retailers under retailer dominant position of difference and retailer differentiation, considers the effect of channel power structure and differentiation on channel pricing...
There are some “multiple-price” problems in the two-echelon supply chain, Manufacturers can adopt vertical restraints, for example, manufacturers can sustain price balance by means of charging for franchise fees or special promotion. But these means have kind of drawbacks and hard to manipulate. Base on the “multiple-price” model, this paper gives the “unified-purchase, scattered-sale” strategy, concludes...
In a two-echelon supply chain with a manufacturer and a retailer, the dominant retailer can have a centralized control of the supply chain, or is the leader in Stackelberg game in decentralized supply chain, and can coordinate the entire supply chain by controling or influencing the manufacturer's wholesale price. Especially, the manufacturer can increase sales with advertisement, the retail price...
In the product channel, retailers have more and more monopoly power, while the majority literatures about channel problems are still focused on the manufacturer leading channel. Based on the monopolistic power of the retailers, after bringing the advertising variable we inspect the problem in the product channel structure formed by single manufacturer and single retailer. According to the comparison,...
The key issue of cooperation in two oligarch enterprises repeated game is to get the conditions of its discount factor by the construction of the trigger strategy. Based on the Bertrand model, we establish a new trigger strategy, obtain the conditions of discount factor and price situation in terms of collusion, its conclusions are consistent with previous studies. Under the common Competitive conditions,...
The size of slotting allowance has a direct relation to the success of the members' co-operation in a two-echelon supply chain. Suppose the slotting allowance being a return of manufacturer profits, the paper built up a distribution of profits and price decision-making model under two cases of the supply chain with one manufacturer to one retailer and two retailers, examined slotting allowance decision...
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