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The existence of both traditional market and electronic market complexities supply chain competition. Based on a weakest online manufacturer who sells products in the internet, and contend against manufacturer 1 in electronic market. At the same time, manufacturer 1's retailer shares traditional consumer market. This paper finds out their optimal decisions, and the conditions in which supply chain...
Compared to public and independent e-marketplaces, private electronic markets (PEM) have lots of virtues such as strengthening SC relationships with closer collaboration, etc. This paper studies a manufacturer Stackelberg model of a supply chain in PEM. It discusses what will be different about the Stackelberg leader& the follower& both of the manufacturers' optimal order quantity, optimal...
As implementation degree of electronic commerce increasing, this paper analyses the channel competition among large retailer, small retailer and the manufacturer in “One-to-Two” supply chain with different customer service level by game theory. It concludes that, when the manufacturer builds Internet direct channel, as implementation degree of electronic commerce increasing, the Internet direct channel'...
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