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Cultural distance is one of the important variables in international business which differentiates the domestic and local business from international business. However, calculating the cultural distance is a critical issue for determining its effects on various aspects of international business and in particular on innovation. Moreover, it is difficult to precisely measure the quality of innovation...
Type-2 fuzzy sets are shown to be able to handle inter and intra uncertainties of group of experts about a concept, however one of their main difficulties is elicitation of their membership functions. This paper discusses a method for type-2 fuzzy membership function elicitation of labels used in a survey on tourism online satisfaction. The method is based on the implementation of factor analysis...
The introduction of the Internet in the early 1990s has changed the way of doing business in the tourism industry dramatically. Tourism firms should satisfy their customers to get better use of e-tourism. It has been approved that convenience is a factor of customer satisfaction. Current research is going to find the most important determinants of convenience in e-tourism. The methodologies used in...
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