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Presale services are premise of product sales, and key elements of improving enterprises' economic efficiency, but most enterprises lack a comprehensive understanding of presale services. The article classified presale services into product-based presale and project-based presale, and described knowledge framework of presale service management. The core of presale service management contains deliverables...
Pseudo-human capital refers to the human capital that enjoys the enterprise's surplus assignment but actually not to be able to bring surplus value to the enterprise. This kind of capital exists in many enterprises with varying degree, and jeopardizes the interests and competitiveness of enterprises. An effective way against the pseudo-human capital is to guide knowledge of the owner of human capital...
This article describes the evaluation index system of internet advertising effects from three main areas of communication effects, economic effects and social effects, and introduces the four evaluation methods, including comparative analysis method, the weighted calculation method of communication effects, the evaluation of contribution rate of coupling conversion, and the method of entropy two-base-point...
Cluster supply chain as a new type of network organization coupling of industry clusters and supply chain. It is a combination of competition and cooperation. While in cluster supply chain that exist interaction between logistics, capital flow and information flow in various units. Co-competition and interaction is to support the normal operation of cluster supply chain network. In this paper, we...
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