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Compared with manufacturing, the modularization of services has rarely been dealt with, despite its potential benefits. More specifically, the question of how to modularize services in the practical context is still an unexplored subject. In response, this paper proposes a solid framework for service modularization, by employing and modifying the House of Quality (HoQ) structure in Quality Function...
With the growth of service industry, customers are playing an increasingly important role in new service development (NSD). In response, we propose a method to construct a service map and explore new service opportunities through matching an existing service feature and customer needs. Specifically, the service map matches two respective maps, a service feature map and a customer needs map. We first...
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