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Service imagery refers to a meaning that can be proposed to customers as a set of values such as the emotional, psychological, socio-cultural or environmental dimensional consumption, going beyond the utilitarian perspective. The notion of service imagery is novel for it being not only for communication but also the elements, resources, and value outcomes in a service value network design. The targets...
Tourism has a significant impact on both employment and the economy in many countries. This work develops a region tourism ecosystem model to simulate the importance of service cooperation among SMEs. And a novel technology called CoopeVision based on service-dominant logic (SDL) is also proposed to facilitate cooperation among SMEs to increase sustainability. In the foundation of CoopeVision technology,...
Partner selection is an important issue in alliance formation. A lot of research works have been done in developing the framework or criteria for selecting partners. However, research to date suggests relatively little is known about how to select partners for attractive and unique image building, which is essential to the developments of tourism especially for SME owners in the tourism sector. In...
This paper argues that service dominant logic (SDL) can help Small and Medium-sized Enterprises (SMEs) bridge the gap between co-operation performance and customer satisfaction. We propose a customer-driven SMEs co-operation conceptual model that identifies the relationships among SMEs, customers and co-operation performance according to SDL. We also propose a set of SMEs co-operation performance...
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