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Relationship quality has been an indicator in the exchange relations of channel members. Trust, as well as satisfaction, has also been found as a crucial variable affecting the intention of channel members to keep business in the future. For the complexity of the trust, it has become a trend to discuss personal trust and organizational trust respectively. There are lots of factors influencing channel...
Switching cost is considered a major force in information technology industries. Extensive literature of current studies focus more on its mechanism on competition and firm strategy, few researches pay attention to its impacts on customer behaviors. Moreover, effects of competitive products on customer's decision also have been neglected. This article investigates the role of different switching costs...
Switching Cost has been regarded an important factor for consumer retention. Some prior literatures had examined the construct, but researches were flawed because of lacking extensive empirical support. This article provides an empirical explanation for the drivers of the Switching Cost and discusses its impacts on consumer's switching intention through investigating the wireless communication industry...
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