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Retailers as the down-stream end of international supply chain always face a challenge in product strategic decision about “standardization” or “adaptation” to appeal to local customers, as such retailer's store brand products come to the solution. Customers identify a brand with its origin, or country of origin (CoO). The introduction of store brand products brings out tangible benefits to consumers...
The professional sports games as a unique form of service, provides people with differentiated benefits such as recreation, excitement, tense, and enjoyment with ovation. Although incidents in the dark side of sports games like cheating, gambling, even economics recession may impede fans' drive for continual patronage, "addiction" into participation in the sports games prevent them from...
The recent rapid economy growth in the Asia region has reshaped the landscape of medicine industry. Aside from the conventional task of cure and treatment, many hospitals has started providing service innovation in the domain of anti-aging, face-lift, and aesthetic medicine, meeting people's needs and demands to pursue rejuvenation. Experience and word-of-mouth (WOM) are two well-established antecedents...
Marketing channel as the downstream end of a supply chain assumes a prominent role for delivering company's offerings to customers, meeting their demands, and creating cash flow for company. To ensure better customer relationship and secure more market power, retailing stores make efforts to differentiate themselves by introducing private brand products in addition to existing national brands. Globalization...
This study investigates the moderating role of personality traits on the relationship between customer satisfaction and loyalty. Survey data were collected from shoppers of two supermarkets in Beijing, China. The results show that consumers' characteristic of extraversion is positively related to the level of accrued loyalty, while consumer's characteristic of neuroticism attenuates the association...
Innovation in both technology and service play a crucial role in enhancing consumers' living standard and companies' growth. Outcomes of Innovation often go premature due to failing to cross the chasm of adoption. Literature in this domain takes the positive perspective to describe and explain the phenomena, however, scarcely provides any solution. This study from a normative marketing perspective...
Distribution channel as one of important entities in the service sector, how channel members operate is seriously relevant to the general public. Though categorized as the down-stream of the supply chain, leveraging market power for own interest is a way of life for channel members, as opposed to coordination and collaboration of activities with mutual trust performed by tiers of suppliers and manufacturer...
Many attempts to bridge innovation and creating market opportunity fail due to a company's incompetence to cross the chasm-the diffusion transition between the embryonic market where customers are innovators/early adopters and the profitable mass market where customers are early majority/later majority. However, the extant body of literature address the why but not the how. This paper thus presents...
Marketing channel as the downstream end of a supply chain plays a crucial role in generating cash flow and meeting the demands of customers. The extant body of literature postulates that antecedent-consequence links that customer perceived value and service quality foster customer loyalty, leading to long term profitability. Nowadays, given the proliferation of global hypermarket organizations and...
The health care industry in a society plays a significant role for the welfare of people and the advance of medical engineering/bio-technology alike. However, increasing investment in acquiring the sophisticated instruments and world-patented drug prescription quells people's hope to afford the health care service, unless insurance policy allows the access. Concurred with Christensen's framework of...
The research on supply chain management (SCM) has been for decades the focus of the academic communities and practitioners alike. SCM depends on implementing e-commerce (EC) as the key success factor. Distribution channel as the very end of the supply chain where customers buy market offerings including core products and supplementary services plays a crucial role in business excellence. However,...
To pursue the optimal operations performance and profitability of their own, channel members in a supply chain tend to manipulate the channel power to serve the purpose. It inevitably evokes the problems of channel conflict and leverage situation within the supply chain power regime. We employ French and Raven??s approach on power sources along with Gaski??s power and conflict theory and Howell??s...
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