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This study explores a new shopper type, ‘Sport Shoppers’, who are unique in their actions, attitudes and behaviors. We present evidence that these shoppers exhibit behavior similar to that of competitive athletes in that they view bargain shopping as an achievement domain. Data were collected through open-ended surveys, in-depth interviews and closet inventories. Thematic analysis of transcripts was...
A qualitative study using field-based methods examined motivations for participation in collegiate team sports, the psychological and emotional rewards of team membership, and the dynamics of relationships with teammates among male athletes. Previous cross-disciplinary research largely reinforces clear and consistent gender differences within communal and agentic domains. In-depth, oral bibliographic...
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