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Hinter den Horizont offensichtlicher Realitäten zu blicken ist die Herausforderung der Zukunftsforschung. In ihr spielen qualitative Forschungsmethoden eine zentrale Rolle. Der Schwerpunkt dieses Beitrags liegt auf der Beschreibung der unternehmerischen Zukunftsforschung, des Zukunftsmanagements, als Anwendungsfeld qualitativer Methoden.
This article describes a project in corporate practice. A large European corporation conducted a project called ‘Future Markets-Radar’ to identify future market opportunities that lie beyond their present attention. The top executives, who were deeply involved in the project, used a systematic process based on the author's Five Futures Glasses and a comprehensive semantic model of objects of thought,...
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