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Uptake of electric vehicles (EVs) by consumers could reduce CO2 emissions from light duty road transport, but little is known about how mass-market consumer drivers will respond to them. Self-Congruity theory proposes that products are preferred whose symbolic meanings are congruent with personal identity. Further, Construal Level theory suggests that only those who are psychologically close to a...
Electric vehicles (EVs) have emerged as potentially important contenders as low carbon vehicles. However from the perspectives of consumer (non-commercial) drivers, all types of EVs have limitations such as short range and higher cost that are significant barriers to widespread uptake. To displace a significant fraction of conventional vehicles, they may need to offer consumer drivers specific advantages...
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