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Snapchat is emerging as a popular image-based instant messaging service. Aiming to provide the first insight into the characteristics of Snapchat users, this study (N = 235) drew on the limited existing Snapchat research base, uses and gratifications theory, and other social media research to derive a range of research questions about Snapchat users vs. non-users. As hypothesised, Snapchat users were...
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