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The purpose of this study was to estimate visitors’ Willingness to Pay (WTP) for ecotourism in Puncak Lawang Park (PLP), Agam District of West-Sumatera Indonesia. The study applied Contingent Valuation Method (CVM) on 300 sample visitors comprising both local and international. The results show that majority of the visitors were willing to pay for ecotourism at PLP. The logit regression outcome indicated...