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This paper examines consumer-generated media (CGM). Our research will consider the domestic and global behaviors and findings will be useful for both researchers and marketing practitioners who seek to understand issues relevant to CGM and associated marketing tactics and their ability to accomplish marketing objectives, particularly related to building customer relationships and consumer behavior...
The 21st century is the information age, along with the development of network technology and e-commerce, online shopping gradually replacing the traditional mode of shopping and become a new channel. How to stand out in many sites, how to attract online consumers to produce buying behavior? All these requirements need the e-marketing support. Thus, social traditional and material marketing model...
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