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RFID (Radio Frequency Identification) technology yields the chance to examine consumer behaviour at the point-of-sale in detail. RFID provides accurate information about the interaction process of consumers and products in real-world settings. Important aspects of consumer behaviour can be validated in “real life”, using thorough empirical process data. Hereby, the advantages of online metrics, customer-specific...
This book chapter presents a case study on the “ParcelRobot”, which was a successful open innovation project in logistics industry. It focussed on a patent strategy and communication tools for the developed high-tech innovation. After introducing the open innovation process with a dialog perspective, sequential steps for the technology development are briefly described. Subsequently, a lead user-oriented...
Although affect has been found to be an integral part of decision-making, it is largely ignored in the consumer choice modeling literature. Rational choice assumptions continue to be dominant in discrete choice experiments (DCEs). One reason why affect has been ignored is that immediate affect during the choice process cannot be “seen” or measured easily. Consequently, most prior work on affect focuses...
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