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Four new, healthy snack products, consisting of fruit, vegetables, bread, dip and topping, were tested with 600 Danish adolescents aged 9–16. Participants could view, handle, and test the products in a school setting. Acceptance was measured by overall buying intention, as well as buying intention contingent on specific substitutes and on the social situation. Price consciousness, health consciousness,...
The purpose of this empirical study was to test (1) which of eight novel healthy snack concepts based on fresh fruit and vegetables that 10- to 16-year-old adolescents in Denmark prefer and intend to buy, and (2) which factors explain preferences and buying intentions. Our results revealed that the adolescents are positive in their reported preferences and buying intentions, however with higher preferences...
Existing research on public attitudes towards agricultural production systems is largely descriptive, abstracting from the processes through which members of the general public generate their evaluations of such systems. The present paper adopts a systems perspective on such evaluations, understanding them as embedded into a wider attitude system that consists of attitudes towards objects of different...
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