The Infona portal uses cookies, i.e. strings of text saved by a browser on the user's device. The portal can access those files and use them to remember the user's data, such as their chosen settings (screen view, interface language, etc.), or their login data. By using the Infona portal the user accepts automatic saving and using this information for portal operation purposes. More information on the subject can be found in the Privacy Policy and Terms of Service. By closing this window the user confirms that they have read the information on cookie usage, and they accept the privacy policy and the way cookies are used by the portal. You can change the cookie settings in your browser.
Prior research indicates using immersive technologies to restore relevant contextual cues during product acceptance testing leads to more discriminating and reliable data likely due to improved ecological validity and heightened panelist engagement. However, as the use of immersive technologies in food and consumer product testing is emerging, the opportunities and limitations associated with such...