Search results for: Rajeev Batra
Journal of Retailing > 2017 > 93 > 3 > 369-381
Journal of Consumer Psychology > 2017 > 27 > 2 > 270-277
Marketing Letters > 2017 > 28 > 1 > 1-14
Journal of Consumer Psychology > 2016 > 26 > 3 > 381-394
Marketing Letters > 2014 > 25 > 2 > 235-243
International Journal of Research in Marketing > 2006 > 23 > 3 > 227-239
Journal of Consumer Psychology > 2004 > 14 > 3 > 318-330
Journal of Consumer Psychology > 2001 > 11 > 2 > 115-128
Journal of Retailing > 2000 > 76 > 2 > 175-191
Journal of Consumer Psychology > 2000 > 9 > 2 > 83-95