The Infona portal uses cookies, i.e. strings of text saved by a browser on the user's device. The portal can access those files and use them to remember the user's data, such as their chosen settings (screen view, interface language, etc.), or their login data. By using the Infona portal the user accepts automatic saving and using this information for portal operation purposes. More information on the subject can be found in the Privacy Policy and Terms of Service. By closing this window the user confirms that they have read the information on cookie usage, and they accept the privacy policy and the way cookies are used by the portal. You can change the cookie settings in your browser.
This article describes issues in search engine optimization (SEO) of library websites as a part of library marketing activities. The authoress lists most important methods of securing the highest ranking for the library website in the results of search by keyword and phrase. Theoretical discussion is illustrated with the results of a survey on the use of SEO techniques in library web marketing addressed...