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The article consists of two parts - theoretical and empirical. This first hypothesis proves that the strategic implementation of the concept of corporate social responsibility affects the motivation to work. Its verification was carried out by analyzing the Polish and foreign literature and the results of the latest research on the benefits derived from the use of strategic CSR by Polish companies...
SummaryThe article consists of two parts - theoretical and empirical. The first hypothesis proves thatthe strategic implementation of the concept of corporate social responsibility affects themotivation to work. Its verification was carried out by analyzing the Polish and foreign literatureand the results of the latest research on the benefits derived from the use of strategicCSR by Polish companies...
In this article, author analyzes the application of CSR as a tool of building the competitiveness of business. She assumes that corporate social responsibility (CSR) could be a useful tool in giving a competitive edge to an enterprise. The idea of CSR as a part of the tool creating the position of the company in the market is explored by the author. Besides, an attempt to define and comprehend CSR...
Społeczna odpowiedzialność biznesu (CSR – Corporate Social Responsibility) jest współcześnie tematem wielu badań oraz analiz. Szczególnie istotną kwestią jest rola jaką spełnia CSR w zmieniających się warunkach gospodarczych oraz okresie ujednolicania rynku. Celem referatu jest zwrócenie uwagi na rolę społecznej odpowiedzialności biznesu w czasach postępującego procesu globalizacji. Struktura artykułu...
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