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Competition is a process that occurs in every aspect of human activity especially when it comes to economic activity within the market economy, which is one of the fundamental forms of social organization of economic activity. Traders are forced to make decisions concerning both the production and resource allocation, which is an inherent factor in competition. One of the preconditions for the process...
Globalization is not a new phenomenon. This process has been initiated by great geographic discoveries. One can say, that the first age of globalization has been started in the 19th century. Continuous reducing of duty caused England to become the trade – open country. It allowed to accelerate the develpment of international business. In the end of the 19th century, innovations were a significant...
Nowadays in Poland many enterprises use instruments of marketing. A part of larger, but especially the smallest enterprises include such operations as promotion for general strategy or advertising. Unfortunately, it does not ensure the achievement of constant, solid competition superiority on the market. From the point of view of marketing as well as industrial marketing, innovation is an implementation...
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