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Zagadnieniem poruszanym w tym artykule jest wpływ reklamy na młodzież i jej system wartości. Młodzież jest bardzo podatnym odbiorcą reklamy, a jednocześnie ogniwem między reklamą a dorosłymi, dlatego stanowi ona czynnik, który podnosi zyski z reklam. Jednocześnie jednak reklama często burzy system wartości młodego człowieka. Z tego względu ważne jest poruszone w tej pracy zagadnienie moralności, która...
The paper aims at researching the influence of advertising on the youth and their system of values. Young people are extremely prone to advertising messages and at the same time they are in conjunction with the world of adults and the world of advertising which dramatically influences the profits. Nevertheless, advertising destroys sometimes the system of values of a young person. That is why the...
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