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The problem of search of an authenticity of the cities looks very actual and draws attention of numerous researchers. In the article the analogy between the human person and the city in this problem is used. For the person, as well as for the city, awareness of own identity is necessary to resist depressive tendencies. It is shown that symptoms of depression of the person are similar to the ones for...
The structure of information streams defines the social-psychological atmosphere in a district, a city or a region. The main data carrier are people. Thus, the structure and intensity of flows of people is a defining factor of a social-psychological background for development of territories. A set of historical examples prove it. Will depression, or growth and development reign in the territory? Will...
The notion of intellectual capital (IC) has proved to be crucial in determining the rating ofa company. Particularly great methodological difficulties are connected with attempts to measureIC of institutions of higher education. The structure of IC is proposed, and the amount of each componentis calculated on the example of the Irkutsk State Transport University.
Innovative development of a place is necessary associated with the individual positioning of the place. Europe consists of more than 100 thousand competing territorial units, which need to attract the potential consumers by means of creating a bright and actual image. Without having the unique, characteristic image, a potentially attractive place can remain unnoticed on the enormous European location...
There are whole areas of the modern market in which the emotional aspect of economic behavior initially plays a paramount role. These are the areas of manufacture and distribution of luxury goods, show-business and the so-called the market of cultural values – cinema, theatre, music and so on. The emotions of pleasure, pride and interest are most demanded in the markets. However, not smaller demand...
From the behavioural economy point of view, the image of a region becomes more and more important. Image has strong influence on forming the demographic situation, at the level of investment attractiveness and some other aspects of competitiveness of a region. Image is mostly important for tourist business development. Throughout the last fifteen years we have developed methods that enable measuring...
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