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W artykule przeprowadzono analizy i interpretacje artystycznych plakatów teatralnych J. Czerniawskiego. Celem tych działań badawczych była weryfikacja założenia, że multimodalne metafory mają charakter konceptualny, sprawdzenie przystawalności szczegółowych założeń teorii metafor pojęciowych G. Lakoffa i M. Johnsona do analiz artystycznych komunikatów wielokodowych oraz konfrontacja tejże teorii z...
The paper begins with the assumption that an artistic theatre poster is composed of two interacting semiotic systems: the language (the title of the play, the name of the author, the place of stage production, the name or signature of the author of the poster, the year of its creation), and the image (graphic signs, meaningful typography, graphical arrangement, colour scheme). These two codes are...
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