The Infona portal uses cookies, i.e. strings of text saved by a browser on the user's device. The portal can access those files and use them to remember the user's data, such as their chosen settings (screen view, interface language, etc.), or their login data. By using the Infona portal the user accepts automatic saving and using this information for portal operation purposes. More information on the subject can be found in the Privacy Policy and Terms of Service. By closing this window the user confirms that they have read the information on cookie usage, and they accept the privacy policy and the way cookies are used by the portal. You can change the cookie settings in your browser.
Purpose: This article deals with the creation of the brand and what kind of value it creates for the owner and the customer.Methodology: The article describes an insight on how to create strong brands, why many companies that based their success on a product now decide to create a branded product and how a brand adds value to both the owner of the brand as well as the customer.Findings: The article...
In the next two decades the effects of population ageing are expected to increase in Poland. The changing age composition of the population can influence the life insurance market because of the fact that these types of products are more popular among older people. The paper presents the results of the survey on the demographic structure of customers of life insurance companies, which was carried...
W ciągu najbliższych dwudziestu lat wzrośnie znaczenie procesu starzenia się społeczeństwa w Polsce. Zmiany struktury wieku populacji mogą wpłynąć na rynek ubezpieczeń na życie ze względu na większą popularność tego typu produktów wśród osób starszych. Artykuł prezentuje wyniki symulacji wpływu zmian demograficznych na liczbę klientów zakładów ubezpieczeń na życie na podstawie aktualnej prognozy demograficznej...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.