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The main aim of the research was to identify the attributes of educational service, which affect its quality from the point of view of students. Simultaneously, the authors’ intention was to check whether there appear differences in evaluation of the importance of characteristics of this service between the examined groups of customers, that is the loyal and the disloyal students. The most numerously...
The article deals with the problem of applying the Kano questionnaire to make an assessment of quality features of an educational service by students. The authors present the usability of the Kano questionnaire for this purpose. The main aim of the research was to identify those attributes of an educational service that influence its quality from the point of view of a student of an institution of...
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