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The aim of the research was to identify pro-ecological activities of Slovak hotels in the opinion of their employees and consumers. Two questionnaires were created, one was sent to 400 hotels and the other one to 105 respondents. The most common pro-ecological activities introduced by hotels were: energy saving bulbs, energy efficient appliances, waste separation and recycling, and light motion sensors...
The aim of the article was to compare the application of marketing communication tools used by organic food producers in Slovakia and Austria. Additionally, we were interested in the opinions of producers about customers, the differences between organic markets in Slovakia and Austria, and the barriers and opportunities to improve marketing communication in the organic food market. The survey was...
Ethics is an essential and integral part of social responsibility. Corporate Social Responsibility (CSR) can be seen as the responsibility of businesses towards society and the environment for the consequences of their decisions and carried out activities. A characteristic feature of the CSR is that companies’ behaviour is consistent with ethical behaviour, legislation and international standards...
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