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An unrestricted access to the Internet, mobile devices, social applications, and offering shopping comment options via online stores and platforms encourages customers to generate online reviews about brands. That is why it became important to leam about the factors that motivate customers to create electronic word of mouth (eWOM). The survey aimed to check if there were links between the perceived...
Celem rozważań jest zaprezentowanie różnic w zachowaniach klientów on-line oraz rozwoju komunikacji marketingowej w Internecie. W opracowaniu powołano się na wyniki badań internautów przeprowadzone w Polsce i w innych krajach Europy. Przybliżono w nim najbardziej charakterystyczne cechy i zachowania użytkowników Internetu. Oprócz tego, w artykule ukazano istotę podejścia inbound marketing w kreowaniu...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.