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This research aims to study the neural influence of conflict between brand and product performance on consumer decision. In the experiment, stimuli of products with brand and performance information were displayed randomly. 22 subjects need to decide whether to buy, while the event-related potentials (ERPs) were recorded. The stimuli were divided into four conditions based on the consistency of brand...
This paper presents a new approach towards the selection of color image features to be used in the classification of burn wounds. The features are selected such that they generate similarity matrices and multidimensional scaling (MDS) plots that match the similarity matrix and the MDS-plot resulting from a subjective visual burn area similarity test performed by trained surgeons. We show that standard...
In this paper, a color image enhancement method is presented by using intensity histogram equalization (HE) approach without changing hue and saturation in HSI color space. The proposed method has better visual colorfulness than the conventional HE method because hue and saturation are preserved in the enhancement process. The back-lighting image and night-time image are used to demonstrate the effectiveness...
Social media platforms provide rich signal sets to understand the nature of social life, and sentiment analysis techniques have been developed to understand the emotional content of text from sites like Twitter and Facebook. Beyond text however, most social media platforms have images at their core, and communication of images may require quantization. Here, we develop methods and present results...
This paper presents an iteration self-adapting color image enhancement algorithm to extract visual attention focus in accuracy. Initially, the color space should be translated from RGB to YCbCr where the iteration image enhancement model is deduced in constrain of chroma and hue. The subsequence image evaluation function implements closed-up control to adjust the iteration step and enhancement performance...
Visual brain-computer interfaces (BCIs) have achieved great progress in speed recently. But the problem of visual fatigue caused by intense flashes poses a great challenge in designing practical systems for long-term use. A direct way to improve visual comfort is to reduce the stimulus contrast. But it could also weaken the featured evoked potentials, which would bring a negative impact on system...
Cloud computing offers enormous benefits of shared resources to its users, especially for image space to store up personal digital images / photos. But, it also faces with some problems about security and privacy concerns. In order to enhance image security and privacy over cloud computing environment, we put forward an algorithm by using secret sharing technique to camouflage the existence of confidential...
To Improve the robust performance of visual tracking in various kind of scene, a novel method by harmony search and co-inference learning based on multi-cues was proposed. The candidate state was achieved by the harmony search and co-inference learning. Then the harmony memory vector corresponded the biggest fitness function was chosen as the state vector. Compared with the harmony search visual tracking...
Recent scientific and theoretical studies defining brand communication in social media emphasize the significance consumer engagement in brand-related content. Popularity of brand messages and the reach of target audiences depends on consumer engagement in social media. Therefore, many business companies are seeking to increase an impact on consumers using social media analysis and consumer engagement...
Recent artistic and cultural creations and performances in Taiwan have exhibited certain trends and phenomena. Most creations focused on the essential features and social relationships of everyday lives, traditional craft, and folk traditions and rites and attempted to translate these elements into new forms of contemporary Taiwanese art. In truth, however, such phenomenon begun to appear in the late...
This is a project supported by the Cultural Affairs Bureau, Tainan City Government, which is about to input design resources to an aging, traditional Siraya indigenous village-Soulang Beitouyang. To create new fashion Brand inspired by Siraya Indigenous culture which is the main discussion of this paper. The purpose of the project is to find creative inspiration for future product design themes from...
Security is a vital issue to be taken care of and to be experienced with different perspectives and preventive measures. In the present time, entire web is coming nearer from content information to mixed media information. One of the real security concerns is the insurance of this sight and sound information. Picture, which covers the most noteworthy rate of the media information, its assurance is...
Despite the increasing use of internet by Iranians, the bounce rates of the e-commerce websites are still high. This is because the e-commerce institutions are not familiar with designing websites based on their own target market preferences. So the purpose of this paper is to identify and to evaluate the effective visual factors for attracting online users. This study has been conducted by an attitude...
In the background of college entrance student amount declining in China, it has significant realistic meaning to enhance the comprehensive utilization of private college education resources, to control teaching cost and improve economic performance. This paper put forwards the definitions of big data based teaching cost analysis indexes, based on which a case study of school departments teaching cost...
Salient features in a visual search task can direct attention and increase competency on these tasks. Simple cues, such as color change in a salient feature, called the "pop-out effect" can increase task solving efficiency [6]. Previous work has shown that nonspatial auditory signals temporally synched with a pop-out effect can improve reaction time in a visual search task, called the "pip...
Secret image is converted into meaningful shares using a technique called visual sharing. Information is not disclosed by any single share except for all shares. Printing the encrypted secret on transparencies and stacking them will reveal the secret. More than one secret is encrypted by the visual sharing of multiple secrets and thus encryption capacity is increased when compared to a single secret...
Mental stress is a serious problem experienced by college students which often leads to a decline in academic performance, limited social life, alcoholism and drug abuse. Conventional treatments for coping with mental stress hinge on the affected individual's interaction with a psychiatrist/social support group or indulging in relaxing activities. Virtual Reality therapy (VRT) is an upcoming technique...
Recovering depth information from a single still image is an important problem in computer vision. However, the problem is difficult and challenging because it has an infinite number of solutions. To address this issue, humans use numerous visual cues to infer depth. Much progress has been made towards an understanding of the visual mechanisms involved in 3D perception. Such an understanding provides...
This paper concerns the assessment of peanut pod maturity through automated visual analysis of the middle layer of the shell, known as the mesocarp. Moisture in the mesocarp decreases with age, resulting in significant changes in color and rigidity. As peanuts mature, the color of the mesocarp gradually changes from white to yellow to dark brown, with progressively darker intensity levels. A technique...
The objective of this paper is to educate the reader on the criteria to appraise overall energy efficiency of lighting systems and to provide guidelines for identifying energy saving options in lighting. The scope of this paper is limited to interior lighting installations like commercial buildings and industrial buildings. The methodology described in this paper helps to understand energy efficiency...
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