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This paper aims to describe the use of A/B testing, a method used in web-development and position it in the context of the requirements engineering process and customer value evaluation. We propose that A/B testing can complement qualitative user research and offer a potential way to validate the value which system improvements bring to customers. Finally, we discuss our research plan for investigating...
Knowledge is one key to achieve competitive advantage to an organization. As a company with high employee turnover rate, a human resource consulting company in Jakarta suffers loss of knowledge possessed by resigned employee. Various efforts have been made to equip new employees to have knowledge as employees being replaced. Nevertheless the knowledge of the new employee cannot match the knowledge...
Phishing, elicitation, and impersonation techniques are performed using multiple forms, targeting content specific to the delivery modality, such as email, social media, and general browser communications. Education to increase awareness is one mechanism to combat phishing. Average email and internet users are less attentive to media warnings and training materials provided by employers than they...
In recent years, more and more major sporting events have settled in China, and Sports Marketing is becoming a popular way of marketing. Businesses will combine products and sporting events, forming the sports culture and brand culture to a unique corporate culture system. The researches of sports marketing is also increasing a lot. And how to do with the marketing of products and enterprises to fulfill...
The first generation of Web 2.0 applications appeared in the Internet. A new style of interaction was born where everybody can easily publish own content or is able to comment on content of other authors. It took some time until the enterprise IT world adopted these interaction principles and the according technologies for the internal collaboration of employees. Such the new market of enterprise...
Several previous research show that the reputation of the CEOs of big companies are closely related to the reputation of their companies [1][2]. These researches include some guidelines such us to include training to managers in social media and Online tools for reputational influence [3][4]. In the Spanish case, where large corporations are not the majority of the business, but are SMEs [5], an approach...
Equity compensation provides incentives for executives to remain with the firm to avoid forfeiture of restricted shares and some or all of the value of stock options held, and there is a rapid growth of researches on CEO equity compensation. This paper reviewed relevant literature at home and abroad, and analysed the influencing factors of equity incentives and the impact of equity compensation on...
This study explores the relationship between Social Media engagement and the activation of the consumer's purchase process. Following a consumer behavior perspective we study how the new communication paradigm of the Web 2.0 has change the first stage of the e-commerce purchase process, the problem recognition. We use the case of a smartphone purchase, to explore how differences in Social Media (Facebook)...
This paper concludes that limited attention of investors can affect the performance of stock market. In this paper, Baidu Index is used as a proxy for investor attention, and it can accurately measure the limited attention of investors, revealing their impact on stock returns. We find that the search index of the financial industry is significantly higher than other industries, and it is likely that...
Visual brand identities often and rapidly deteriorate (degradation to failure) if not strenuously, time-consumingly and continuously managed/maintained. There are several reasons for this and in this paper we identify the various visual brand identity processes and components, and the culprits/pitfalls (failure causes) that typically lead to a visual brand identity getting off track. In this paper,...
As recent studies have shown, compared to other sectors the customers of public transportation services are unsatisfied with regard to the service quality. One mayor source of the dissatisfaction is caused by missing or inconsistent information about the duration and route of planned trips in case of dis-ruptions. Existing possibilities to interact with the transportation company generally does not...
Since their introduction, social media sites (SMSs) such as Facebook, LinkedIn and Twitter have attracted millions of users, many of whom have integrated these sites in their daily practices. As of this writing, there are hundreds of SMSs, with various technological affordances, supporting a wide range of interests and practices. Social media are gaining popularity and are increasingly used in regular...
Secure storage of data and the current availability of data and information are the most important aspects of any ICT (Information and Communications Technology) system. Data storage systems are mandatory components of modern information systems. The term backup refers to creating a backup or copy of data with the aim of restoring the data in case the original data become corrupted and inaccessible...
E-procurement is an effective tool to reduce collusion and corruption, reduce procurement cost, and improve transparency. However, those claims were based on government perspectives, while from users' perspectives (e.g. businesses) little is known. This study used government e-procurement users' social media discussion, postings, exchange, and material distribution case in a local government in Indonesia...
This paper looked at an IT company by implementing a social networking system, Yammer, to implement an enterprise microblogging system as a alternate knowledge sharing tool for better knowledge sharing practices among employees. This paper highlighted that survey responses and interview followed with focus group study showed that Yammer, an enterprise microblogging system, is a possible future knowledge...
This paper provides a critical analysis of the impact of advanced technologies on our daily lives. It is contended that the integration of four key drivers (mobiles, data, sensors and social media) has a profound impact on society and human interaction on the social as well as the business scene. Whilst this impact has been intrusive, in that integration of these four key drivers eliminates the natural...
Web 2.0 and social media channels have been analyzed for a variety of business purposes, especially in marketing. However, they have not been applied for talent identification in sports, yet. In this paper, the potential of social media mining and analytics tool for identifying potentially talented children in sports is explored. In a first step, social media data are retrieved based on a query, which...
Modern social networks such as Twitter provide a platform for people to express their opinions on a variety of topics ranging from personal to global. While the factual part of this information and the opinions of various experts are archived by sources such as Wikipedia and reputable news articles, the opinion of the general public is drowned out in a sea of noise and “un-interesting” information...
Disagreements between television networks or channels like AMC or Viacom, and media distributors like Comcast or DISH are endemic. In this research, we study the nature of contractual relationship between the television networks and media distributors in a multilayered two-sided framework to explain why carriage disputes (which are obviously non-equilibrium outcomes) have become so common in the current...
Cooperative work in the processes of analysis and decision support currently gains strong attention in the business world. This is motivated by spreading corporate structures and technical developments like social media and network-oriented data storage that encourage the users' comprehension and demand for easy communication about data. This article reflects the state of research in the domain of...
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