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In this article, We have researched about the integrity of the telephone marketing and enterprise image perception of consumers. In this study, We divided the sincerity telemarketing into a five-factor structure. They are people sincerity, product sincerity, channel of distribution sincerity, list price sincerity and interactivity. Our research is based on the rationality of five dimensionality of...
Huawei Technology Co.Ltd has achieved staggering improvement in international market in the last ten years. Moreover, the rapid sales improvement of Huawei in overseas market is mainly due to its success in European countries. This paper tries to analyze the advantages and disadvantages of Huawei and other competitors in European markets by radar map. This paper further studies Huawei's marketing...
IPO under-pricing phenomenon is popular widely in various capital markets in the world. Which is always regarded as one difficult area in financial research. So far, many researchers contribute and draw conclusions based on different theories. Furthermore, based on behavioral finance theory, the explanations become further persuasive. But more evidences are also be needed to support them. This paper,...
Tourism supply chain (TSC) is an emerging research area extended by the theory and methodology of supply chain management in the context of tourism service. TSC coordination sheds light on the optimal performance of the tourism participants and the harmonious development of tourism. Tourism websites are of great importance in tourism with the development of Web. The study reviews the literature on...
As a very important popular public trust and investment tool, Open-end Fund offers a credible choice of investment to investor. With the development of Open-end Fund, the marketing level is enhanced greatly. But, with increasing competition and the existence of purchase and redemption mechanism, fund management companies are facing a lot of marketing pressures. The traditional 4Ps of marketing strategy...
Based on the reference literature, by selecting some data from the Growth Enterprises Market (GEM) which has been run for more than one year, this paper studies the IPO phenomenon of GEM. According to the conclusions of this paper, there is not severe IPO underpricing phenomenon in Chinese GEM, but there is a serious long-term underperformance of the IPO. The main reason of the situation is the too...
Valuation of target companies in merges and acquisitions is a complicated issue which contains potential pricing risk. In order to precisely measure the pricing risk of M&A valuation, hence to minimize the chance of M&A failure, a rough model of pricing risk measurement is set up in this paper. By dividing the estimated acquisition price into several interval, using corresponding shareholding...
M&A has become one of the most important strategies of a business expansion and development. How to set a reasonable and accurate price on the target company is the key point of success. Because of asymmetric information, fixing a proper price of the target company is not only need to analyze the financial situation but also depend on the ability of negotiation and accurately decision. The article...
This paper focus on the behavior option of majority stockholders in private placement of assets-injecting. This research based on the market timing theory. I find that the majority stockholders prefer to issue shares and inject assets when the benchmark price under the intrinsic value and the company's earnings before issue lower than the overall industry earnings. In order to manipulate the benchmark...
This article analyzed IPO data of China's 561 companies in SME board and 186 companies in GEM board, and claimed that the new IPO system implemented in June 2009 provided opportunity for high-priced, high price-earnings ratio IPO. Underwriters and the former major shareholders became the beneficiaries and the largest driving force because of their profit-driven behavior. In the current external environment,...
Distribution pricing scheme and tariff structure has been changing during the past decades all over the world. This paper introduces the transition and current situation of distribution pricing scheme as well as tariff structure in China. The price scheme is firstly introduced by dividing the time span into two phases, before and after 2005. Then, the tariff structure is described and compared from...
“Critical Peak Pricing(CPP)” refers to a method of pricing electricity whereby "Time of Use (TOU)Pricing" is in effect with the exception of certain "peak periods" at which time electric prices may reflect the costs of generating and/or purchasing electricity at the wholesale level[1]. It aims to reduce load during the relatively few, very expensive hours more dynamically. In CPP...
Demand side management will be a key component of future smart grid that can help reduce peak load and adapt elastic demand to fluctuating generations. In this paper, we consider households that operate different appliances including PHEVs and batteries and propose a demand response approach based on utility maximization. Each appliance provides a certain benefit depending on the pattern or volume...
The distribution systems in Brazil are currently priced based on voltage level and time usage. The tariff structure does not take into account the bus or region where the consumption takes place. Only transmission which is represented by lines and substations equal and above 230 kV has been using locational pricing since the end of 90's. The wheeling method is derived from the investment cost related...
A large number of user information and all kinds of service information need to be processed in the smart grid. The best solution is to establish a set of perfect comprehensive customer relationship management system, the user and related service will build up a one-to-one connection. The CRM system will make the electric power enterprise's marketing services and decision support, providing a solution...
Nowadays, the activities of merger and acquisitions become increasingly frequent, and a successful M&A need to be established on the base of reasonable assessment to the target company's value. Considering the value of target company in different situations is required in decision making in M&As because of the uncertainty that the value of target company often have. The theory of real options...
Product is essential to the use of the Product supplementary service (PSS) but not vice versa. In this paper it is analyzed that the equilibrium prices of product and PSS in monopoly market under different price policy: bundle price policy and unbundle price policy. By numerical analysis of the relationship between optimal profits and exogenous factors under the two different price policies, the optimal...
In this paper, we study a logistics network design problem with vendor managed inventory in which the company is in charge of managing inventory for its downstream warehouses and retailers, and can choose whether to satisfy each retailer's demand. The problem incorporates location, transportation, pricing, and warehouse-retailer echelon inventory replenishment decisions. Traditionally, these decisions...
As a new participative pricing mechanism, pay what you want (PWYW) has some innovative characteristics making it can be served as a promotional tool to attract customers, as well as a profitable pricing mechanism, though it gives the entire price control to customers. Because of many unique characteristics, it is difficult for online service providers to determine the price of their services. In this...
Our survey found: in current there are three types of the pricing strategy in mobile communication services: the cost-plus, the competitiveness -oriented and the consumer-oriented strategy. This paper derives that the pricing strategy as the mobile communication enterprises is selected by identifying the actual situation of itself and the proper stage of mobile business development, and comparing...
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